Sometimes, less is more. Directed by Peter Christospherson, this video features an intense live performance by industrial alternative rock band Nine Inch Nails, filmed apparently in one take, in a bare room with white walls. Quite simple, in fact, but in such a minimalist setting, you absolutely can not fake your way through. You HAVE to be that good and to give it your all. And what can I say, it turned out great. It’s genuine. It’s noisy. It’s raw. It’s perfect.
Again, clearly you don’t necessarily need bling bling or oversized budgets to make a great video. What you need is a good idea, and to remain authentic.
Trent Reznor is slamming all over the place, into fellow musicians, throwing his mic around… and crew members keep coming in at just the right time so that everything can go smoothly. Great vid. Seeing it again makes me want to listen to their 90’s classic album “The downward spiral”. I bet, contrary to what some may have thought back then, that it has aged very well. Trent Reznor is a great songwriter and deserves to be recognized as such. I encourage you to listen closely to the lyrics and see for yourself!